How Crypto Casinos Use Coinzilla to Drive Growth: The Case of Jackbit

What if I told you that a crypto casino managed to turn 12% of its visitors into registered players and achieved double the industry average click-through rate? Jackbit accomplished this by partnering with Coinzilla to create a smarter advertising strategy.

If you’re in the crypto casino space, you know how tough it is to stand out and turn casual visitors into loyal players. This story shows how the right ad strategy can move the needle.

Thus, Jackbit’s partnership with Coinzilla proves that crypto casinos can achieve much more than getting clicks. With the right ads and precise targeting, they can attract real players and grow their business meaningfully.

About Jackbit and the Challenge

Jackbit is a popular online iGaming platform that has become popular among casino and sports betting fans. It offers over 7,000 games, including popular slots, live casino tables, and unique mini games designed for crypto users.

Jackbit accepts major cryptocurrencies like BTC, ETH, and LTC, making it easy for casual players and serious gamblers. It also offers instant payments and promotions with no wagering requirements.

Despite these strengths, Jackbit faced some common challenges in the crypto casino world:

• Many visitors didn’t register or make deposits and often left without playing.

• The traffic they were getting was low quality, and advertising costs were high with little return.

• Different advertising platforms were tried, but none could consistently bring in real, engaged players.

Beyond just getting more visitors, they needed to build a more substantial presence in key markets like the US, UK, and Europe. They required a performance-focused strategy to attract genuine players, not just empty clicks.

Scaling Within a Demanding Niche

Advertising for crypto casinos is more complex than traditional marketing. It’s a crowded market, and players tire of seeing the same casino ads. Plus, crypto casinos must navigate strict rules while standing out from many competitors.

They also face unique challenges:

• Building trust with players new to crypto and online gambling;

• Ensuring secure transactions and fair play;

• Simplifying the technical side of crypto to boost conversion rates.

Generic ads don’t work here. Crypto casinos need focused strategies that highlight transparency, security, and fast value to effectively engage players.

This is where Coinzilla’s expertise comes in. With deep experience in crypto advertising and a network of high-quality publishers, Coinzilla helped Jackbit create tailored campaigns that overcame these challenges and fueled growth.

The Solution: Coinzilla’s Strategy and Results

Coinzilla approached Jackbit’s challenges with a smart, three-step strategy built specifically for the crypto casino market.

A Blended Ad Format Strategy

Jackbit’s campaigns ran across Display, Native, and Popunder formats. Each had a distinct purpose:

• Display ads created broad brand visibility;

• Native ads integrated seamlessly into content, feeling more organic;

• Popunder ads maintained Jackbit’s presence in front of engaged audiences without being intrusive.

This multi-format blend allows Jackbit to connect with potential players on different customer journeys, driving views, and authentic engagement.

Laser-Focused Audience Reach

Coinzilla’s expertise in identifying and refining audiences was key. They pinpointed crypto enthusiasts and iGaming fans and targeted them on desktop and mobile devices. Thus, Jackbit’s ads resonated with users already open to crypto gambling, minimizing wasted spend and boosting quality traffic.

Real-Time Campaign Refinement

Coinzilla didn’t stop at the launch. Their team constantly reviewed performance data, pausing low-performing ad placements and doubling down on high-performing areas.

Budgets were shifted in real-time to ensure maximum ROI throughout the campaign’s life cycle.

Performance Snapshot

From September 2024 to March 2025, Jackbit’s campaign achieved:

• Over 14.4 million impressions;

• 1 million+ unique visitors;

• 608 new user registrations;

• A remarkable 12% conversion rate;

• A CTR of 0.58%, more than double the typical 0.27% average.

These figures underscore the impact of a data-driven, adaptable approach focused on real players, not just clicks.

Why Jackbit’s Campaign Worked

Beyond the basics, several innovative strategies ensured Jackbit’s campaign didn’t just meet industry standards, it exceeded them:

1. Behavioral Insights in Bidding

Coinzilla’s dynamic bidding technology responded to real-time user actions, ensuring that Jackbit’s budget was used to reach the most promising leads at the right moment.

2. Regional Relevance

Geo-specific targeting focused on the US, UK, and Europe, regions most receptive to crypto gaming, boosting conversion potential and brand relevance in these key markets.

3. Creative That Resonates

Jackbit’s ads weren’t generic casino graphics. Coinzilla tailored them to address players’ specific interests: transparent gameplay, secure crypto transactions, and a seamless user experience, all key decision drivers in this niche.

4. Partnerships with Trusted Platforms

Coinzilla’s network of premium crypto publishers meant Jackbit’s ads appeared in environments players already trusted. This credibility boosted engagement and reinforced Jackbit’s reputation as a reliable crypto gaming brand.

How Other Crypto Casinos Can Benefit from Coinzilla’s Expertise

Other crypto casinos can achieve their advertising goals by leveraging Coinzilla’s specialized services:

• Tap Into Specialized Crypto iGaming Knowledge:

Coinzilla knows the crypto casino world’s unique rules, technical challenges, and player mindset.

• Target the Most Valuable Users:

Coinzilla helps brands avoid wasted ads and get the best return on their advertising budget by focusing on crypto and gambling fans.

• Receive Customized Campaign Solutions:

Every casino is different. Coinzilla creates tailored strategies and ads that fit a brand’s style and goals instead of generic approaches that often don’t work well in this market.

• Leverage Full-Service Campaign Management:

Coinzilla handles everything, from setting up campaigns and creating ads to ongoing monitoring and adjustments, so campaigns keep improving and adapting to market changes, giving brands a competitive edge.

Final Thoughts

Jackbit’s partnership with Coinzilla shows that smart, data-driven advertising can help crypto casinos thrive in a challenging market.

A 12% conversion rate and 0.58% CTR prove you can turn visitors into real players with the right strategy: multi-channel ads, precise targeting, continuous improvement, and deep market expertise.

For crypto casinos seeking growth and real player engagement, the Jackbit case study offers a clear takeaway: partnering with crypto advertising experts pays off. Good planning, skilled execution, and constant fine-tuning lead to measurable growth.